Performance Marketing Lead

Nawy

Posted 30+ days ago

Experience

3 - 8 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Develop and manage digital marketing campaigns (Facebook/Instagram, Google AdWords, ....)

  • Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms.
  • Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization.
  • Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals.
  • Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly.
  • Manage media buying budgets effectively, ensuring optimal allocation of resources across channels.
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies to continuously improve campaign performance.

Desired Candidate Profile

  • Bachelor's degree in Marketing or related field is preferred
  • Minimum of 3-5 years of experience in performance marketing, with a focus on media buying.
  • Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads).
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team.
  • Detail-oriented with a commitment to quality and accuracy.
  • Self-motivated with the ability to work independently and take initiative.
  • Excellent written and spoken English and Arabic.

Company Industry

  • Real Estate

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Performance Marketing Lead

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Nawy

https://apply.workable.com/nawy-real-estate/j/056B58DF4B/