Performance Marketing Manager

Client of Expertise Recruitment

Key Responsibilities

• Develop and execute performance marketing strategies aligned with revenue and ROI objectives
• Manage campaigns across:
  
  • Google Ads (Search, Shopping, Performance Max, Display, YouTube)
  • Meta Ads (Facebook & Instagram)
  • TikTok Ads
  • Programmatic and display platforms
• Continuously optimize performance to improve ROAS, CAC, LTV, and revenue

2. E-Commerce Revenue Optimization

• Scale high-performing product and category campaigns
• Manage dynamic product ads and product feed optimization
• Execute seasonal promotions, product launches, and sale campaigns
• Align paid campaigns with inventory and merchandising priorities

3. Data & Analytics

• Monitor and analyze key KPIs: ROAS, CPA, CAC, LTV, AOV, and conversion rate
• Conduct funnel analysis and support attribution modeling
• Build and maintain dashboards and weekly/monthly performance reports
• Identify growth opportunities through structured testing and experimentation

4. Creative & Testing

• Collaborate with design and content teams to develop high-performing ad creatives
• Run A/B tests across creatives, audiences, bidding strategies, and landing pages
• Test new channels, formats, and growth initiatives

5. Budget Management & Forecasting

• Manage and allocate multi-channel marketing budgets
• Forecast revenue and customer acquisition performance
• Ensure efficient spend allocation to maximize ROI

6. Cross-Functional Collaboration

• Work closely with SEO, CRM, and CRO teams to optimize the full marketing funnel
• Coordinate with Product and Merchandising teams on promotional strategy
• Support retention marketing and lifecycle campaigns

KPIs / Success Metrics

• Revenue growth from paid channels
• Improvement in ROAS
• Reduction in Customer Acquisition Cost (CAC)
• Growth in new customer acquisition
• Improvement in conversion rate
• Marketing contribution margin