Performance Marketing Manager Grubtech

Who we are?
As the digital disruption of the F&B sector continues to build momentum and accelerate by the pandemic s impact, the operators find themselves with archaic toolbox designed for traditional brick and mortar commerce. New business models born out of this transformation such as Cloud Kitchens and Virtual Brands have recently reached a critical mass of maturity and scale but unfortunately the technology providers in this space have not pivoted fast enough to capture the demand. GrubTech was born out of deep expertise in the beauty and apparel e-com space and have transposed best practices in operations, marketing, and technology to the F&B sector.
What we do?
We are one of the few companies globally that is purpose built from the ground up to cater to delivery centric restaurants and cloud kitchens. Our product suite encompasses the entire end to end operations from demand generation, food aggregator integration, in-kitchen operations, and last mile delivery integration. Our solution provides a high degree of automation which collapses manpower costs and unlocks digital channel revenues. It allows our customers to focus on what they do best, making great food while we handle the technology landscape to bring best of breed capabilities to assist in navigating the digital transformation of their sector.
Our Mission & Vision
• Mission: Powering the next generation of cloud kitchens and restaurants
• Vision: Reimagining F&B to continuously satisfy customer tastes
Job Overview:
We are currently hiring a Performance Marketing Manager with a successful track record in building closed awareness and acquisition loops with B2B SaaS.
Responsibilities and Duties:
• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Campaign planning and setup in different ads channels
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the Growth Marketing Manager on funnel conversion improvement ideas, feedback & present results.
Qualifications:
• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
• Highly goal-oriented individual and have excellent communication skills.
• Open minded, curious and a strong problem solver.