Performance Marketing Manager
Expertise Recruitment
Posted on 25 Feb
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Experience
4 - 9 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Develop and execute performance marketing strategies aligned with revenue and ROI objectives
- Manage campaigns across:
- Google Ads (Search, Shopping, Performance Max, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Programmatic and display platforms
Continuously optimize performance to improve ROAS, CAC, LTV, and revenue
Scale high-performing product and category campaigns
Manage dynamic product ads and product feed optimization
Execute seasonal promotions, product launches, and sale campaigns
Align paid campaigns with inventory and merchandising priorities
Monitor and analyze key KPIs: ROAS, CPA, CAC, LTV, AOV, and conversion rate
Conduct funnel analysis and support attribution modeling
Build and maintain dashboards and weekly/monthly performance reports
Identify growth opportunities through structured testing and experimentation
Collaborate with design and content teams to develop high-performing ad creatives
Run A/B tests across creatives, audiences, bidding strategies, and landing pages
Test new channels, formats, and growth initiatives
Manage and allocate multi-channel marketing budgets
Forecast revenue and customer acquisition performance
Ensure efficient spend allocation to maximize ROI
Work closely with SEO, CRM, and CRO teams to optimize the full marketing funnel
Coordinate with Product and Merchandising teams on promotional strategy
Support retention marketing and lifecycle campaigns
Desired Candidate Profile
4 6+ years of experience in performance marketing (e-commerce preferred)
Proven track record of scaling paid campaigns with strong ROAS
Hands-on expertise in Google Ads and Meta Ads
Experience managing product feeds and shopping campaigns
Strong analytical skills with the ability to translate data into actionable insights
Advanced proficiency in Excel or Google Sheets
Solid budget management and forecasting capabilities
Strong ROI orientation and performance-driven mindset
Strategic thinker with strong execution focus
Excellent communication and stakeholder management skills
Ability to work independently in a remote environment
Experience with D2C brands
Knowledge of GA4 and attribution tools
Familiarity with marketing automation and CRM platforms (e.g., Klaviyo, HubSpot)
Experience with marketplace advertising (e.g., Amazon Ads)
Basic understanding of landing page optimization and CRO principles
Company Industry
- Internet
- E-commerce
- Dotcom
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Performance Marketing Manager
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Expertise Recruitment