Performance Marketing Specialist

Client of NOK for Human Capital

Job Responsibilities

• Develop and execute data-driven media strategies across digital platforms.
• Conduct in-depth audience research and competitor analysis using tools like Meta Ad Library and TikTok Creative Center.
• Build detailed buyer personas and perform keyword research for SEM campaigns.
• Plan and allocate budgets effectively across platforms such as Meta, Google, TikTok, and Snapchat.
• Monitor campaign performance daily and optimize campaigns in real-time.
• Design and implement A/B testing strategies to enhance conversion rates.
• Scale high-performing campaigns while maintaining efficiency and ROAS targets.
• Collaborate with business development and content teams to ensure high-converting creatives.
• Handle financial follow-ups including renewals, collections, and resolving billing conflicts with clients.
• Prepare performance reports with insights and recommendations for stakeholders.
• Analyze campaign losses and identify barriers to improve future performance.

Key Requirements

Skills:

• Strong analytical and data interpretation skills
• Proficiency in digital advertising platforms (Meta, Google, TikTok, Snapchat)
• Excellent communication and collaboration abilities
• Strategic thinking and problem-solving skills

Technical Competencies:

• Media Planning & Strategy
• Technical Setup & Tracking
• Optimization & Scaling Logic
• Data Analysis & Insight Generation
• Creative Strategy & Collaboration

Tools:
Meta Business Suite, Google Ads, TikTok Ads Manager, SEMrush / Google Keyword Planner, and competitor analysis tools (e.g., Ad Library)

Job Conditions

Location: Egypt
Work Mode: On-site / Hybrid (based on company policy)
Employment Type: Full-time