Performance Marketing Specialist
Medicascope
Employer Active
Posted 13 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Launch and manage campaigns on:
- Meta (Facebook/Instagram)
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads (mandatory for B2B clients)
- X (Twitter) Ads (when needed)
- Set up conversion tracking (Meta Pixel, Google Tag Manager, Conversion API, UTMs).
- Build segmented audiences and retargeting funnels.
- Optimize campaigns daily to reduce CPL and increase ROI.
- Collaborate with content and design teams to ensure ads match campaign objectives.
- Prepare weekly and monthly performance reports with insights and recommendations.
- A/B test creatives, landing pages, and audiences to improve performance.
- Monitor competitor advertising activities and benchmark performance results.
Desired Candidate Profile
3+ years of experience managing multi-channel paid campaigns.
Strong analytical and numerical skills (comfortable reading data dashboards).
Strong experience with LinkedIn Ads (B2B campaigns) is a must.
Ability to manage multiple accounts simultaneously and meet deadlines.
Company Industry
- Advertising
- PR
- Event Management
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Performance Marketing Specialist
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