Performance Marketing Specialist
SOUM
Posted 30+ days ago
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Experience
1 - 3 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- Develop and execute high-impact performance marketing strategies across multiple digital channels.
- Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts.
- Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.
- Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels.
- Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions.
- Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships).
- Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact.
- Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation.
- Improve funnel conversion rates through data-driven optimizations and behavioural insights.
- Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies.
- Implement incrementality testing to distinguish real performance uplift vs. cannibalization.
- Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.
Desired Candidate Profile
- Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment.
- Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting).
- Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality.
- Apps Marketing Experience with a deep understanding of managing performance campaigns for mobile apps on Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing.
- Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO).
- Hands-on experience in A/B testing, marketing automation, and behavioral analytics.
- Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar).
- CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage.
- Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability).
- Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools.
- Strong presentation, communication, and stakeholder management skills.
- Strong knowledge of Apple s SKAdNetwork, ATT framework, and mobile privacy regulations.
Company Industry
- Internet
- E-commerce
- Dotcom
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Performance Marketing Specialist
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