Performance Marketing Specialist

Whitecollars

Posted on 23 Oct

Experience

2 - 6 Years

Job Location

Cairo - Egypt

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities:

  • Plan and execute paid media strategies aligned with seasonal campaigns and product launches.

  • Manage campaign setup, including segmentation, budget control, bidding strategy, and creative alignment.

  • Conduct A/B testing across creatives, copy, and landing pages to improve CTR and conversion rates.

Performance Monitoring & Optimization

  • Track campaign metrics in real-time and adjust bids, creatives, and budgets accordingly to meet KPIs.

  • Report weekly and monthly performance, highlighting actionable insights and recommendations.

Team Collaboration

  • Collaborate with the content and e-commerce teams to align marketing efforts with stock levels and promotions.

  • Brief creatives and provide performance feedback based on real-time data.

Market Research & Innovation

  • Stay up to date with platform algorithm changes and new marketing trends.

  • Identify emerging platforms and testing opportunities to scale performance.

Desired Candidate Profile

Bachelor s degree in Marketing, Business, or a related field.

  • 2 4 years of hands-on experience running performance marketing campaigns (Google Ads, Facebook/Instagram Ads, ideally Snapchat/TikTok).
  • Strong analytical skills with proficiency in Google Analytics, and Excel (pivot tables, lookups).
  • Demonstrated ability to manage and optimize large advertising budgets efficiently.
  • Native Arabic speaker with fluent English.
  • Experience with WooCommerce is a plus.

Company Industry

  • Retail

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Performance Marketing Specialist

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Whitecollars

Our client is a leading lifestyle retailer specializing in home textiles and accessories, with a strong presence through multiple physical stores across key cities in Saudi Arabia, as well as a growing e-commerce platform serving customers nationwide. They are committed to delivering high-quality, design-forward products that enhance everyday living, all at accessible prices.

Read More

https://jobs.smartrecruiters.com/Whitecollars/744000089203266--performance-marketing-specialist