Performance Marketing Specialist

Client of imploy

We are seeking a results-driven Performance Marketing Specialist to join a growing Marketing Services Company, working remotely across the MENA region.

In this role, you will be responsible for planning, executing, and optimizing data-driven digital campaigns that maximize ROI, customer acquisition, and revenue growth. This is an ideal opportunity for someone who thrives in fast-paced environments and is passionate about analytics, paid media, and continuous optimization.

Key Responsibilities

• Develop and manage paid media campaigns across Meta, Google Ads, LinkedIn, TikTok, and other relevant platforms
• Monitor campaign performance and optimize budgets to achieve KPIs (ROAS, CPA, CTR, Conversion Rate)
• Conduct A/B testing on creatives, audiences, and landing pages
• Track, analyze, and report campaign performance using GA4, Meta Pixel, Google Tag Manager, and analytics tools
• Collaborate with creative and content teams to improve ad performance
• Manage performance budgets and ensure efficient spend allocation
• Identify new growth channels and scaling opportunities

Qualifications

• 3 5+ years of experience in performance or growth marketing
• Strong hands-on experience with Google Ads & Meta Ads Manager
• Solid understanding of tracking, attribution models, and conversion funnels
• Analytical mindset with strong reporting skills
• Ability to manage multiple accounts simultaneously
• Fluent in English (Arabic is a plus)