Performance Marketing - Sr. Officer

The Knowledge Hub Universities

Responsibilities:

Develop and execute digital media buying strategies across Meta Ads, Google Ads, YouTube, LinkedIn, TikTok, and programmatic platforms.
Conduct audience research and media planning to reach relevant student segments.
Build full-funnel campaign strategies aiming for awareness, engagement, and conversion.
Set up, monitor, and optimize paid campaigns to achieve KPIs (CPL, ROAS, CTR, conversion rate).
Conduct A/B and multivariate testing for creatives, audiences, and bidding strategies.
Track daily performance and adjust budgets and targeting to maximize results.
Generate weekly and monthly performance dashboards showing spending, results, and insights.
Analyze performance data to identify trends and areas of improvement.
Present performance reports and recommendations to Marketing leadership.
Coordinate with the design team to develop performance-driven visuals and copy.
Give data-based guidance on the type of creative that performs best per platform.

Ensure proper pixel installation, event tracking, and conversion setup.
Work with developers and agencies to troubleshoot tracking or attribution issues.
Manage digital advertising budgets and allocate spending efficiently across platforms.
Work with media vendors and partners when needed while negotiating best rates.

Job Requirements:

Proven experience running paid campaigns across Meta, LinkedIn, Google, YouTube, and TikTok.
Strong analytical skills and experience with Google Analytics, Meta Business Manager, and tracking tools.
Ability to manage budgets and work with performance KPIs.
Solid organizational skills including attention to detail and multitasking skills
Excellent understanding of lead generation funnels and paid acquisition strategies.
Knowledge of CRM lead tracking and pixel implementation is a strong advantage.
Experience with project management software tools
Experience in education or agency environments is a plus.

Qualifications:

Bachelor s degree in marketing, Business, Digital Media, or a related field.
3-5 years of hands-on experience in performance marketing or media buying.
Strong communication skills and ability to present insights to non-technical stakeholders.