Job Description

Roles & Responsibilities

About the Role

We’re looking for a Copywriting, Strategic, and Marketing Specialist – Arabic Speaker with strong writing skills, brand storytelling instincts, and a strategic marketing mindset. This role blends Arabic copywriting with campaign thinking and digital fluency, supporting both creative and strategic teams in delivering high-quality, culturally resonant work.

You’ll be responsible for crafting and guiding content across campaigns, social platforms, websites, video scripts, and presentations. Your work will support high-impact government and commercial campaigns where messaging must be both precise and emotionally compelling.

Key Responsibilities

Write, edit, and adapt Arabic content for campaigns, websites, social media, video, and branded communications

Translate strategic briefs into high-impact messaging frameworks and concept directions

Collaborate with strategy, creative, and content teams to bring narratives to life across all channels

Align copy with brand voice, tone, and campaign objectives

Support in the development of campaign themes, slogans, naming, messaging architecture, and presentation writing

Ensure linguistic accuracy, cultural sensitivity, and message clarity across all deliverables

Contribute to pitch decks, content calendars, and strategic documents with both writing and messaging strategy input

Required Qualifications & Experience

5–7+ years of experience in Arabic copywriting, content strategy, or marketing communications

Native-level Arabic with a strong command of tone, style, and formal/informal writing

Fluent English (written and spoken)

Experience working on government, cultural, or bilingual campaigns in the UAE

Strong understanding of digital platforms, campaign flow, and audience behavior

Ability to collaborate across disciplines in a fast-paced agency environment

Exceptional attention to detail, cultural nuance, and messaging clarity

Bonus Skills (Nice to Have)

Experience writing and strategizing bilingual content (Arabic + English)

Background in advertising, brand strategy, or campaign concepting

Experience with social-first content, digital storytelling, or scripting

Familiarity with SEO, UX writing, or user journey-based content

Comfort presenting ideas and messaging direction to internal or client stakeholders

Why Join ZIA

Work on meaningful, high-impact national projects

Competitive salary and performance-based growth opportunities

Exposure to cross-collaborative work across disciplines, clients, and cultures

A diverse, dynamic, multicultural team with a shared standard of excellence

A creative culture that celebrates innovation, authenticity, bold thinking, cultural relevance, and results

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