PR & Communications Specialist

CORE Life

Key Accountabilities & Activities

Media Relations & Press Outreach

• Develop and maintain strong relationships with journalists, bloggers, influencers, and other media contacts to secure positive media coverage and opportunities.
• Proactively pitch story ideas, press releases, and media alerts to relevant outlets to increase brand visibility.
• Respond to media inquiries and coordinate interviews, quotes, and information requests from journalists.
• Track media coverage, analyzing press mentions, and report on the impact and effectiveness of PR efforts.

Content Creation & Messaging

• Write clear, persuasive, and engaging press releases, media statements, speeches, articles, blog posts, and other communication materials.
• Develop content for social media platforms, email newsletters, and internal communications to align with PR campaigns and brand initiatives.
• Collaborate with internal teams (marketing, product, leadership) to create messaging that supports business objectives and enhances brand positioning.
• Ensure that all communications are consistent with the company s voice, tone, and brand guidelines.

Event Planning & Management

• Assist in the planning and execution of corporate events, press conferences, product launches, media briefings, and other promotional activities.
• Coordinate event logistics, media attendance, and guest lists.
• Manage post-event follow-up, including media coverage, attendee feedback, and social media engagement.

Internal Communications

• Work closely with HR and leadership teams to manage internal communications, including company updates, newsletters, and announcements.
• Ensure alignment between internal and external messaging, maintaining a consistent company narrative across all platforms.

Crisis Communications

• Assist in developing and implementing crisis communication strategies, ensuring swift, accurate, and consistent messaging during challenging situations.
• Monitor media and social media for any potential issues or negative publicity and help manage the company s response.

Social Media & Digital Communications

• Collaborate with the social media team to ensure PR and media coverage are promoted effectively across social media channels.
• Support the creation and management of digital content, including blog posts, articles, and email campaigns.
• Monitor social media platforms and digital conversations, and help identify trends, opportunities, and potential risks.

Reporting & Analytics

• Track and report on the success of PR campaigns, including media coverage, social media engagement, website traffic, and audience sentiment.
• Provide regular updates to senior management on the status of media coverage, upcoming PR activities, and campaign performance.