PR Lead

Worood.Co

Employer Active

Posted on 22 Dec

Experience

4 - 6 Years

Job Location

Cairo - Egypt

Education

Bachelor of Arts(Communication)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Key Responsibilities
  • Define and implement Worood s PR and communications strategy across markets.
  • Build and maintain elite relationships with media, influencers, and key public figures.
  • Lead major PR campaigns, product launches, and high-visibility brand moments.
  • Oversee brand presence at events, fashion shows, and collaborations with external partners.
  • Create compelling press releases, brand stories, and media communications that reflect Worood s tone of voice.
  • Handle sensitive brand communications and ensure alignment during crisis or high-impact situations.
  • Drive impactful media coverage that reinforces Worood s image as a luxury fashion house.
  • Analyze PR campaign results and translate insights into actionable improvements.
  • Qualifications
  • Bachelor s degree in Communications, Public Relations, or Marketing.
  • 4 5 years of PR experience in luxury, fashion, or beauty sectors, with proven results in brand-building and media relations.
  • Proven record of executing impactful campaigns and high-profile media placements.
  • Outstanding written and verbal communication in English (Arabic is a plus).
  • Deep understanding of luxury brand storytelling and cultural positioning.
  • Visionary communicator with strategic depth and creative sensitivity.
  • Confident and polished, with a calm yet persuasive presence.
  • Passionate about brand storytelling, culture, and refinement.
  • Capable of transforming strategy into tangible, elegant impact.

Desired Candidate Profile

  • Bachelor s degree in Communications, Public Relations, or Marketing.
  • 4 5 years of PR experience in luxury, fashion, or beauty sectors, with proven results in brand-building and media relations.
  • Proven record of executing impactful campaigns and high-profile media placements.
  • Outstanding written and verbal communication in English (Arabic is a plus).
  • Deep understanding of luxury brand storytelling and cultural positioning.
  • Visionary communicator with strategic depth and creative sensitivity.
  • Confident and polished, with a calm yet persuasive presence.
  • Passionate about brand storytelling, culture, and refinement.
  • Capable of transforming strategy into tangible, elegant impact.

Company Industry

  • Textiles Clothing
  • Apparels
  • Fashion
  • Accessories

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • PR Lead

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Worood.Co

  • Worood, an international Hijab brand is hiring a PR Lead

https://wuzzuf.net/jobs/p/zu9kex6hkjr1-pr-lead-worood-co-cairo-egypt