PR Manager

Montblanc

MAIN PURPOSEThe PR manager is a key contributor to manage and execute the PR strategy in accordance with the Maison guidelines to support the business objectives and the growth of Montblanc in the region by maximizing the brand s exposure, impact and image. With the aim of increasing brand visibility & awareness, in line with international corporate guidelines and within the defined budget.ROLE SCOPEDefine the PR Strategy for Montblanc in the regionDevelop and implement regional press strategy and communicationEnsure dispatch and a strong influx of relevant information to the key media and retailersEnsure qualitative and quantitative press coverage (print and digital)Develop a media relation strategyPitch stories to the Maison to English and Arabic titlesManage media inquiries and interview requestsEvaluate opportunities for partnerships and sponsorships on an ongoing basisMonitor, analyze, and communicate PR results on a monthly basisCoordinate public relations activities: press-related events for new launches, press trips, shootings & communicationDevelop and implement crisis communication advice and media strategy if needed, aligned with HQ guidelinesAgency ManagementResponsible for the management of all agencies related to media & brand relations across the regionResponsible for ensuring the development, management and implementation of all annual media and brand relations plans are aligned with overall global brand and regional marketing strategyResponsible for the appointment and approval of all external marketing agencies and suppliers required for the execution of marketing activities across the regionResponsible for ensuring all agencies meet both brand and Richemont international and regional requirements for external suppliers and agenciesLead the key ambassador strategy in the regionMaintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding themBuild and develop long-term relationships with all relevant stakeholders for the Maison s future in the marketing ecosystemBuild relationships with thought leaders to grow industry awarenessContribute to growing the VIP and KOL Database (local government, artists, royalties )Suggest and recruit new ambassadors in line with the Maison strategyAssist in the management of brand ambassadors and influencers contracts and deliverables, manage them on-siteSet up relevant PR initiatives to meet objectivesRecommend product placement in photoshoots, events and social media Forecasts of quantities of gifts for pressFollow up PR budget for kits, press trips, shootsResponsible for the creative media and visual performance shootingsHelp in designing and reviewing a variety of promotional and marketing materials Develop advertising and marketing communications and prepare directions for articlesOptimize editorial results vs budget spent with the mediaIdentify key profiles for shootings and build excellent relationships with themPlan, implement and manage the shootingsMonitor corporate image frequentlyProduce content for various speeches, events, hearingsBudget & ReportingResponsible for the MEIA PR budgetResponsible for keeping the budget up-to-date and accurate on a monthly basisResponsible for ensuring the management of all associated Richemont and brand reporting systems are regularly updatedResponsible for ensuring all Richemont and brand policies and guidelines associated with budget management are followedRequired ExperiencesExperience in similar PR roles in the MEIA regionA proven track record of successful PR campaigns Excellent communication, presentation and managerial skillsMust possess excellent verbal and written communication skillsOutstanding organizational and time management skillsHave a full understanding of media needs and media relationshipsTechnical Skills/abilitiesVery good knowledge of MS Office (Word, Excel & PowerPoint)Strong project management and analytical skillsFluent in spoken and written English and ArabicAbility to travel within MEIA region (including KSA) & EuropeLanguage SkillsExcellent knowledge of English and Arabic (written and spoken)French is an advantage