PR Manager

Yaz Marketing

We are seeking a skilled PR & Communications Lead to take ownership of media strategy and campaign communications for key clients. This role requires a strong command of English media relations, exceptional journalistic writing ability, and the leadership skills to manage and elevate our PR function.

The ideal candidate is strategic, media-savvy, and capable of leading client communications while overseeing internal execution. Key Responsibilities

1. Own PR Strategy for Key Clients
   • Build the PR strategy from scratch for campaigns.
   • Define:
   • Target media list (Tier 1, Tier 2, vertical press)
   • Key messaging pillars
   • Story angles
   • Press calendar
   • Launch timing and rollout phases
   • Align PR plan with client business goals (awareness, positioning, credibility, etc.).
   • Adjust strategy based on media feedback and campaign performance.
2. Lead English and Arabic Media Relations
   • Personally handle top-tier English and Arabic media outreach.
   • Maintain and grow relationships with:
   • Editors
   • Journalists
   • Columnists
   • Business & lifestyle reporters
   • Secure interviews, features, and commentary opportunities.
   • Handle sensitive or high-stakes media conversations.
   • Prepare media briefings and talking points for clients.
3. High-Level Writing & Messaging
   • Write and refine:
   • Press releases
   • Opinion articles
   • Executive statements
   • Media pitches
   • Crisis responses (if needed)
   • Ensure all communication reads at a journalistic standard.
   • Approve all outgoing press materials from the team.
   • Develop messaging frameworks for campaigns.
4. Campaign Rollout & Execution Oversight
   • Create PR launch plans including:
   • Announcement sequencing
   • Embargo strategy
   • Media exclusives
   • Event/media invite strategy
   • Oversee distribution and follow-ups.
   • Monitor coverage and optimize outreach.
   • Ensure deadlines are met.
5. Client Leadership
   • Lead PR sections in client meetings.
   • Present strategy and coverage reports.
   • Advise clients on:
   • Reputation positioning
   • Media readiness
   • Spokesperson training (if needed)
   • Manage expectations around media results and timelines.
6. Reporting & Performance
   • Track:
   • Coverage quality (not just quantity)
   • Tier level
   • Messaging alignment
   • Share of voice
   • Deliver structured monthly PR reports.
   • Recommend improvements for future campaigns.
7. Build the PR Function at YAZ Media
   • Establish PR processes and templates.
   • Build media database quality.
   • Create internal quality standards for writing.
   • Support future PR hires if the team grows.