PR & Marketing Specialist

Alftek International

Responsibilities and Duties

• Maintain and strengthen public image by fostering professional relationships with media, event organizers, academic institutions, and business partners.

• Develop and execute integrated PR and marketing campaigns that align with the company s mission and objectives.

• Create compelling, on-brand content for press releases, articles, speeches, social media, and marketing materials.

• Conduct market research to identify trends, opportunities, and consumer insights to guide campaigns.

• Build innovative, multi-channel campaigns based on the latest industry trends and technologies.

• Define and manage media plans, with a strong focus on social and digital channels.

• Brief and collaborate with the design team on creative assets for online and offline campaigns, ensuring high-converting, visually engaging results.

• Manage and grow presence on social media platforms (LinkedIn, Instagram, Twitter/X, TikTok, Snapchat), tailoring content to platform-specific user behavior.

• Monitor and analyze campaign performance, identifying best-performing visuals and strategies to optimize engagement and conversion.

• Represent company at conferences, conventions, and public engagements to drive brand visibility and partnership opportunities.

• Ensure consistent brand messaging and compliance with PR best practices and ethical standards.

• Regularly report on campaign performance, PR outcomes, and key initiatives.

Qualifications and Key Skills

• Bachelor s degree in Public Relations, Communications, Marketing, or a related field (preferred).

• At least 3 years of experience in PR, marketing, or a related role, ideally within healthcare, technology, or innovation sectors.

• Exceptional written and verbal communication skills in English; proficiency in Arabic is an advantage.

• Proven creative storytelling ability, with a natural talent for crafting engaging brand narratives.

• Strong knowledge of consumer behavior, market trends, and media planning.

• Experience managing multiple projects under tight deadlines in a fast-paced, startup-like environment.

• Proficiency in social media management, analytics tools, and digital campaign optimization.

• Strong organizational skills, attention to detail, and ability to work independently.

• Solution-focused mindset with excellent problem-solving abilities.

• Interpersonal skills that inspire trust and collaboration.

• A sense of humor and the ability to bring fresh, out-of-the-box ideas to life.