PR & Media Manager A. Lange und Söhne

KEY RESPONSIBILITIES

• Define the PR & Media Strategy in the region
• Develop and implement regional Media & PR strategy building brand awareness among the right audience to recruit new customers
• Ensure dispatch and strong influx of relevant information to the key media and partners
• Ensure qualitative and quantitative press coverage (print and digital)
• Develop a media relation strategy
• Develop and pitch global but also regional stories
• Manage media inquiries (content, interviews )
• Evaluate opportunities for partnerships and sponsorships on an on-going basis
• Manage public relations activities: press related events, press trips, shootings

Agency Management:

• Management of development and implementation of all media plans for the full region
• Responsible for the management of all agencies related to media & brand relations
• Regularly communicating with key stakeholders the media plan for the region
• Management and implementation of COOP media and budgets
• Management of the creatives required for the successful implementation of the media plans for the full region in accordance with both international brand and Richemont media guidelines
• Management of the media reporting required for the regional media plans
• Ensuring full optimization of all digital media plans
• Management of all social media planning, implementation & assets required for both owned social media and partner social media platforms

Lead the key ambassador strategy in the region

• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Build long-term relationships with all relevant stakeholders for the Maison future
• Build relationships with thought leaders to grow industry awareness
• Contribute to grow the VIP and KOL Database (local government, artists, royalties )
• Suggest and recruit new ambassadors in line with the Maison strategy
• Assist in management of brand ambassadors and influencers contracts and deliverables
• Set up relevant PR initiatives to meet objectives
• Recommend product placement in photoshoot, events and social media
• Forecasts of quantities of gifts for press
• Follow up PR budget for kits, press trips, shoot

Brand relations

• Management of the development and implementation of all regional brand relations plans
• Management of all language translations required for brand assets
• Management of all brand assets and products required for all regional brand relations activities
• Manage and develop a network of friends of the brand/local VIPs/influencers with the aim of increasing brand awareness and relevance
• Manage COOP brand relations activities and requests to ensure alignment to brand & regional marketing strategy
• Ensure brand relations outcomes and results are aligned to regionally set qualitative and quantitative targets

Responsible for the creative media and visual performance shootings

• Develop advertising and marketing communications and prepare directions for articles
• Optimize editorial results vs budget spent with the media
• Identify key profiles for shootings and built excellent relationships with them
• Plan, implement and manage shootings
• Monitor corporate image frequently

Budget & Reporting:

• Responsible of the PR & Media budget
• Maintain rolling 12 month media and brand relations plan for the full region, including COOP
• Management of all international and regional reporting requirements
• Monitor, analyze and communicate PR results on a monthly basis
• Provide regular feedback on PR, media and brand relation competitors best practices