Product/Brand Manager

Topgear Consultants

Roles & Responsibilities:

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute strategic brand plans in line with business objectives and market dynamics.
• Own the brand P&L and deliver growth through portfolio management, innovation, and communication.
• Identify white spaces and unlock category opportunities across hair care, skin care, and herbal wellness.

Integrated Campaign Management

• Lead development and implementation of 360 marketing campaigns (TV, digital, influencer, shopper marketing).
• Work closely with global and local creative/media agencies to deliver insight-driven, culturally relevant messaging.

Product Innovation & NPD

• Manage the product pipeline including new launches, relaunches, and value-added variants.
• Coordinate with R&D, regulatory, packaging, and supply chain teams to ensure timely, compliant execution.

Consumer & Market Insights

• Leverage data (primary & Secondary) and category research to generate consumer insights and refine brand strategies.
• Conduct competitor analysis and track industry trends to maintain a competitive edgestrong>.

Retail & Trade Marketing Alignment

• Collaborate with sales and trade marketing teams to ensure strong in-store presence and retail activation plans.
• Drive tailored promotions and retailer-specific strategies for key customers across grocery, pharmacy, and online.

Skills & Competencies

• Proven experience in managing personal care or FMCG brands
• Excellent analytical, creative, and project management skills
• Ability to lead cross-functional teams and work in matrixed environments
• Proficiency in MS Office, PowerPoint, Nielsen/Kantar/IRI tools
• Entrepreneurial, agile, and proactive mindset