Product Manager Fragrances Brands

Client of Talentmate

As a Product Manager for the Fragrance Portfolio, you will play a crucial role in aligning the brand s marketing plans with the company s strategic objectives, positioning, and operational goals. You will propose, develop, and implement marketing strategies to meet these objectives, collaborating closely with the brand team and adhering to Global/EMEA guidelines. Your initiatives will focus on tailoring marketing activations to the specific needs of the region.

Main Responsibilities

Fragrance Portfolio Management

• Oversee novelties, relaunches, and discontinuations, ensuring alignment with brand strategy and market demands.
• Keep stakeholders informed and updated on portfolio changes.
  
  

Market Launch Planning

• Lead the planning and execution of market launches, including forecasting novelties and developing pricing strategies.
• Analyze business performance and report findings to stakeholders.
  
  

Marketing Calendar Execution

• Support the execution of the marketing calendar, focusing on comprehensive launch plans and maintaining visibility for key product lines.
• Collaborate with various departments and distribution partners to ensure seamless execution.
  
  

Functional Responsabilities

Marketing

• Lead portfolio review meetings and ensure clear communication of action plans.
• Maintain and update the master assortment, informing all stakeholders.
• Manage product listings and required assets for novelties across key retailers.
• Drive launch plans for key products in collaboration with stakeholders, ensuring timely execution and comprehensive launch strategies.
• Monitor the performance of new launches and suggest corrective actions as needed.
• Coordinate strategic, consumer-focused product offers for retailers.
• Develop and manage gift set roadmap strategy in collaboration with markets, retailers, and EMEA.
• Work with the Marketing Manager on media strategies, including e-retail media.
• Collaborate with the PR team to drive branded consumer events and boost brand awareness.
• Share opening decks with EMEA to align distribution strategies.
• Collaborate with Trade Marketing, e-commerce, retail, supply chain, and communication teams on launch plans.
• Plan and execute consumer-facing activities like masterclasses and engagement events to enhance brand awareness.
  
  

Budget, Forecast, and Pricing Management

• Handle novelty forecasts, review quantities based on data, submit forecasts timely, and track forecasted vs ordered quantities.
• Manage pricing for novelties, ensuring profitability aligns with brand guidelines.
• Support Trade Marketing with POSM monthly orders and saleable orders, track A&P budget, and assist in P&L analysis.
  
  

Reporting and Analysis

• Create monthly reports on brand retail performance by country/channel, including brand and competition activities, and recommend action plans.
• Analyze strategic launches and brand franchises monthly, recommending actions.
• Monitor market trends and identify opportunities for local relevancy needs or portfolio gaps.
• Prepare monthly reports, launch deck proposals, and post-campaign reports for EMEA.
• Provide PO support for marketing activities consistent with the A&P budget.
  
  

PROFILE: This position is ideal for a proactive individual with a strong understanding of the fragrance market, excellent communication skills, and a keen eye for detail. You will have the opportunity to drive brand growth through strategic marketing initiatives and collaborative efforts.

Requirements

• Strong understanding of fragrance market dynamics and consumer behavior in the Middle East.
• Minimum 3 years of experience in Beauty, Cosmetics, FMCG, or related fields with a passion for Fragrances. .
• Proven track record in managing and executing 360 marketing plans in complex environments with multiple stakeholders.
• Experience in adapting to challenges, fostering excellence, and guiding communications with stakeholders: regional office, Global brand holder, distribution partners, and retailers.
• Strong analytical skills for reporting and strategic decision-making.
• Creative and detail-oriented, with excellent communication, organizational, and presentation abilities.
• Effective collaboration skills for working across departments and with external partners.
• Advanced proficiency in Microsoft Office, especially Excel and PowerPoint.
• Fluent in English, Arabic is a plus.
• Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.

Job Details