Product Manager

Malia Group

Duties And Responsibilities

On Marketing

Conduct needed research/data gathering (on trends, market situation & competition), brainstorming sessions and analysis to uncover consumer insights and opportunities allowing the development of innovative strategic & tactical marketing initiatives

Ensure excellence in the execution of marketing initiatives to build the equity of the brand, increase consumer awareness, drive trial and generate loyalty in order to grow market share and successfully launch new products

Timely coordinate with design/communication team to have all Marketing initiatives (ATL, BTL, PR/events/exhibitions..) ready for implementation within deadlines (comprehensive briefing & validation through qualitative/quantitative testing)

Optimize brand visibility in POS and follow-up on all active markets ensuring perfect in-store exploitation; Ensure the timely availability of POSM/marketing material

Ensure that all distributors are provided with needed tools & support, and are aligned on the brand's positioning & priorities allowing them to deliver upon exposure, visibility & distribution targets

Ensure continuous 4Ps alignment with brand's strategic direction and agreed positioning

Ensure the ROI and effectiveness (meeting set KPIs) of executed marketing activities

Conduct market visits and ensure that marketing initiatives are properly implemented and that brand penetration/visibility is in accordance with set strategy; Identify and point out any unseen opportunities for growth

On Reporting

Establish and maintain frequent channels of contact with Cosmaline's distributors to keep them updated and aligned with set objectives and analyze what went well/wrong, the ROI of past month initiatives, competition activities, learning & opportunities

Contribute with the team in the development of Cosmaline brand annual marketing plan for all markets

Submit upon request any needed report in a timely manner