Product Manager

Incandesce Pharmaceutical

We have a current opening for which we invite interested and eligible internal candidates to apply; namely Product Manager (GI Portfolio) as per the following details:

Designation: Product Manager

Job Grade : MA002

Location: The successful candidate will be based in Cairo HQ - Sheraton Heliopolis

Responsibilities:

• Own the development of the value proposition by chairing the team meeting and seeking inputs across relevant functions
• Develop long term brand strategy and forecast by leveraging cross-functional support to ensure set forecast accuracy target percentage is fulfilled
• Monitor changes in the environment including changes in stakeholder importance and stakeholders needs affecting the product
• Monitor competitor activities and performance
• Create innovative solutions within product strategy
• Develop and drive implementation of marketing plan
• Organize local promotional activities
• Develop EEs engagement plans within product strategy and empower Medical Scientific Liaisons for delivering in-field implementation
• Deliver product specific training to the sales force
• Define and monitor appropriate KPIs to assess product performance
• Build knowledge of patients, payers, partners, customers and competition
• Develop broad knowledge of stakeholder, customers, segments and behaviors and leverages this for innovative ideas and interventions
• Develop and drive implementation of marketing plan
• Manage designated products to achieve short and long-term operating results in line with the Product Marketing Plan
• Research new market opportunities for product development and growth through internal and external communications
• Monitor changes in the environment including changes in stakeholder importance and stakeholder s needs affecting the product
• Monitor competitor activities and performance
• Establish long lasting and professional partnership with External Experts/ KOLs
• Assess the effectiveness of product strategies and monitor market intelligence
• Develop broad knowledge of stakeholder, customers, segments and behaviors and leverage this for innovative ideas and interventions
• Learn how to develop, monitor, evaluate and control A & P budget
• Market and product trends research, analysis and forecast
• Accountability:
• Product Manger role reports to Group Product Manager
• Identify key market drivers, challenges that affect both the market segments trend
• Monitor performance on a monthly basis and take the corrective actions to ensure achieving objectives
• Gather and prioritize product and customer requirements
• Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally
• Ensure new product launches follow strictly the comany launch excellence practice
• Delivers results through others
• Oversight team AV activities , group meetings and CME programs by discussing the plan and tracking the implementation and their efficiency and effectiveness
• Identification of customer needs and insights and align brand strategy accordingly
• Conduct market research with preferred third parties to reach a conclusion about specific brand related matters
• Control and monitor brand R & A in line with agreed commercial strategy