Product Marketing Manager

Etihad Airways

Strategically lead the product and experience brand strategy, with the Senior Manager.

• Ensure a coherent and consistent suite of assets is developed across the product portfolio including rich media, stills and copy for all products and services across the Etihad Aviation group.
• Collaborate with creative teams to work on the brand identity enhancements and ensure brand guidelines are optimized to cover branding across the entire customer experience.
• Ensure all stakeholders, internal and external, are supported from a brand perspective as and where required.
• Support in the planning and execution of brand campaigns starting from customer research, agency briefing, creative development, production, post-production and post campaign creative performance.
• Organize all agency and stakeholder creative review sessions as and when required.
• Support asset production (full cycle shoot management briefs, shoot schedules, permits, on-shoot guidance, post-production QA, administrative tasks) with the support of the production and creative teams.
• Ensure robust stakeholder management (requirements gathering, feedback management and approvals) and drive alignment prior, during and post project completion.
• Act as the brand custodian across the group including review and feedback on marketing assets, onboard and on ground branding and sponsorship assets to ensure brand consistency.
• Be seen as a brand evangelist across the Group and take every chance to educate EAG staff about the Etihad brand and how our product and experience are at the heart of our brand.
• Responsible for effective reporting of brand performance as and when required, and liaising directly with the brand insights agency to provide internal support and ensure brand health meetings are scheduled regularly, and all month on month actions are followed up.
• Deputise for the Senior Brand & Product Marketing Manager as and when required.