Product Marketing Manager

Urban Ridge Supplies

Craft compelling, differentiated positioning and value propositions tailored to each target market segment (K-12, Higher Education, Professional Training). Tailor messaging by audience type to reflect specific needs, challenges, and desired outcomes.

• Develop clear, audience-targeted one-pagers for each major product within our platform including but not limited to:
• CPay/Edumalls Marketplace
• C-Inspire Gamification
• Xsera AI
• C-Reality VR

Each brief should communicate product value clearly and effectively by user persona and segment.

• Own the development of launch strategies and marketing assets to support product rollouts. Deliver high-impact materials including:
• Pitch decks
• Product briefs
• Website and landing page copy
• Case studies and product narratives
• Email sequences and adoption campaigns
• Event Marketing & Brand Positioning (e.g. InnoXera)

Lead our product messaging strategy at Classera-hosted and third-party events, including MENA s top EdTech summit InnoXera. Design presentation content, live demos, and showcase material that highlights Classera s product innovation and market leadership.

• Shape the narrative and go-to-market messaging for new offerings such as:
• C-Reality (our VR learning platform)
• Xsera (our proprietary AI engine to be positioned competitively against tools like SchoolAI)

Define positioning frameworks to accelerate understanding, usage, and commercial success.

• Contribute To And Refine Our Pricing And Packaging Strategy
• Optimize the product page experience at pricing.classera.com
• Clarify and communicate plan features and value
• Suggest bundled solutions (e.g. LMS + Gamification + Marketplace) for better segment fit and revenue potential
• Manage the communication strategy for product updates and upcoming features. Own the client-facing roadmap deck and quarterly releases to ensure new capabilities are marketed in a clear, benefits-led manner.
• Work Closely With Product And Customer Success To
• Capture market and customer insights from interviews, surveys, win/loss analysis
• Funnel actionable feedback into roadmap prioritization and feature design
• Conduct Ongoing Competitive Landscape Reviews And Trend Analysis
• Benchmark Classera s offerings against global EdTech and SaaS players
• Identify product gaps and opportunities for differentiated messaging
• Engage with analysts (e.g., Forrester, Gartner)
• Drive review collection campaigns for platforms like G2
• Support analyst outreach with curated product success stories and updates
• Own product marketing KPIs and measure impact of GTM campaigns:
• Track launch success metrics, content engagement, and lead performance
• Analyze event ROI, content usage, and inbound inquiries
• Use performance data to optimize future marketing strategy