Product Marketing Manager Bayantech

Key Responsibilities

• Develop clear product positioning and value propositions

• Translate complex product capabilities into customer-focused messaging

• Define Ideal Customer Profiles (ICP) and buyer personas

• Conduct competitive analysis and identify market differentiation opportunities

• Ensure consistent messaging across marketing and sales channels

Go-To-Market Strategy

• Develop and execute Go-To-Market (GTM) strategies for product launches and feature releases

• Define product target segments, positioning, and messaging

• Support pricing strategy and product packaging decisions

• Work closely with marketing teams to align campaigns and demand generation efforts

Product Launch & Commercialization

• Plan and coordinate product launches

• Create and manage product launch plans and timelines

• Develop product marketing assets including:
  

  • Product pages

  • Sales decks

  • Product documentation

  • Product demos

  • Case studies

  • Explainer materials

Sales Enablement

• Equip sales teams with sales enablement materials

• Develop:
  

  • Product presentations

  • Battle cards

  • Competitive comparison guides

• Train internal teams on product messaging and value propositions

• Support sales teams in addressing customer objections

Market Research & Customer Insights

• Conduct market research and competitor analysis

• Gather insights from customers, prospects, and sales teams

• Identify market opportunities and product improvements

• Provide feedback to product teams based on market demand and user insights

Product Adoption & Growth

• Track product performance metrics including:
  

  • Product adoption

  • Customer engagement

  • Conversion rates

  • Customer feedback

• Work with marketing teams to improve product awareness and adoption

• Identify opportunities to improve product onboarding and messaging

Cross-Functional Collaboration

• Work closely with:
  

  • Product Managers

  • Engineering teams

  • Marketing teams

  • Sales teams

• Ensure alignment between product development and market needs

Key Skills & Qualifications

• 4 7 years of experience in Product Marketing, B2B Marketing, or SaaS Marketing

• Experience working with technology products or SaaS platforms

• Strong understanding of product commercialization and market positioning

Required Skills

Strong knowledge of:

• Product Positioning

• Value Proposition Development

• Go-To-Market Strategy

• Customer Segmentation

• Competitive Analysis

• B2B Marketing

• Product Launch Strategy

Ability to:

• Translate technical product features into business value

• Work cross-functionally with product, marketing, and sales teams

• Communicate complex ideas in a clear and compelling way