Product Marketing Manager

Canonical

At Canonical, the product marketing team is not just marketing products we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

• You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
• You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
• You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
• You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
• You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

What we are looking for in you

• A passion for technology and open source you get excited about innovation, software, and community-driven development.
• Strong storytelling skills you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

Nice-to-have skills

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.