Product Specialist - CVRM Astrazeneca Pharma India Ltd.

What you ll do

• Identify customers, map the accounts and patient journey, educate key stakeholders on the disease and impact of the disease.
• Develop deep understanding of needs and perceptions of key partners, to identify and prioritize accounts in the assigned territories.
• Account prioritization, segmentation and quantification of the business potential and eligible patients.
• Drives HCP engagement and education on disease and brand in key accounts with high patient potential.
• Support the launch and brand plan execution in collaboration with cross-functional colleagues & teams and ensure excellence in execution.
• Demonstrates strong in-depth clinical, technical, and scientific knowledge in relevant disease areas and product mechanisms of action.
• Improve the identification and diagnosis of patients and manage the market development objectives, strategies, tactics, and action plans within the assigned territories.
• Ensure the implementation of launch and tactical plans in line with strategy to maximize success of the brand in terms of indications, positioning, accessibility.
• Ensures stock availability in key accounts & Establish/Manage the End-to-End prescribing processes in the key institutes.
• Totally responsible on the achievement of company s sales objectives in the assigned territory
• Monitor, gather and analyse the data and market dynamics to identify competitive advantage, sizing the opportunities and mitigate the risks.
• Identify, build, map and maintain strong business relationship with key decision makers, relevant stakeholders, and influencers.
• Implement ongoing targeting and profiling of customers to achieve the right coverage as per potential.
• Identify and highlight listing opportunities to accelerate Access in key accounts.
• Liaise with medico-marketing teams to execute tactical plan for scaling up product penetration and secure availability.
• Drive sales performance and ensure sales forecasts meet or exceed expectations while managing assigned budgets.
• Establish and track account performance metrics to evaluate progress and performance, and to assess opportunity and need to adjust plans and associated tasks.
• Participate in the implementation of key projects as and when required in collaboration with the CFT.
• Carry out business related actions in line with industry code of ethics and in compliance with company policies and procedures.

Corporate responsibilities:

• Maintain highest ethical standards and work in a spirit of AstraZeneca code of ethics, following rules & norms set by corporate policies.
• Ensure that all conducted activities are done in accordance with local legislation and corporate standards.
• Timely report (as per respective procedures) health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your conflict of interest.