Product Specialist - IVD

Mindray Medical

Responsibilities

• Conduct marketing analysis and implement marketing activities across the Levant Area and Iraq.
• Identify and meet customer needs, strengthen engagement with customers and Key Opinion Leaders (KOLs), support academic collaborations, and maintain strong KOL relationships.
• Organize and deliver internal and external training sessions on IVD products, including assessments and certification processes.
• Empower distributors by providing product and strategy training, organizing performance evaluations, and supporting certification.
• Collaborate with local partners to arrange marketing activities such as CMEs, workshops, seminars, and HQ visits.
• Support sales teams in planning and executing customer site activities.
• Align with sales managers to target top customers, drive breakthroughs, and expand product adoption.
• Develop KOLs through product evaluations and academic research, ensuring more experts gain hands-on experience with our products.
• Collect and analyze market intelligence, including competitor activities, import data, marketing reports, and feedback from end users.

Skills:

• Strong knowledge of immunology products and industry competition.
• Familiarity with mainstream products and market dynamics.
• Excellent analytical, communication, and relationship-building skills.