Program Marketing Manager

Scale Army

Role Overview

The Program Marketing Manager will own and execute partner-driven demand generation programs, with a primary focus on AWS MDF initiatives and co-marketing efforts. This role is responsible for maximizing available partner funding and go-to-market resources to build campaigns that generate measurable pipeline impact through coordinated execution across multiple channels.

Key Responsibilities

• Plan and execute AWS MDF-funded and partner co-marketing programs end-to-end.

• Ensure available partner funding and resources are translated into high-impact marketing initiatives.

Multi-Channel Campaign Execution

• Run webinars, content syndication, events, and email campaigns in partnership with internal teams and external vendors.

• Oversee third-party campaign providers and ensure timely, high-quality delivery.

Performance Tracking & Optimization

• Measure campaign success through MQLs, SQLs, and pipeline impact.

• Optimize campaign performance to improve return on investment.

Qualifications Experience

• 2+ years of experience in B2B marketing, with a focus on program marketing, partner marketing, or demand generation.

• Direct experience managing MDF or co-marketing programs, with AWS experience strongly preferred.

• Experience executing multi-channel campaigns including webinars, events, content syndication, and email.

• Experience in cybersecurity, cloud, or enterprise software is strongly preferred.

Skills

• Strong project management skills with the ability to manage multiple campaigns simultaneously.

• Experience working with third-party campaign vendors and platforms.

• Data-driven mindset with experience tracking pipeline and campaign ROI.

• Familiarity with HubSpot or similar marketing automation platforms.

What Success Looks Like

• High utilization and ROI of AWS MDF and partner marketing funds.

• Consistent delivery of pipeline-generating campaigns beyond MQL volume.

• Strong alignment with AWS and partner go-to-market teams.

• Well-executed, repeatable campaign programs across channels.

• Clear visibility into campaign performance.

Opportunity

This role offers the opportunity to contribute directly to growth within an innovative cybersecurity company by leading strategic partner marketing initiatives that influence pipeline generation. The person in this role will work closely with internal stakeholders, external partners, and campaign vendors while building repeatable programs in a high-impact environment.