Programmatic Executive
WPP Media
Employer Active
Posted on 7 Nov
Send me Jobs like this
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Role Summary and Impact
- Plan, execute, and optimize programmatic advertising campaigns across multiple platforms.
- Support in developing the programmatic product across emerging channels i.e CTV, Audio, PDOOH & Video.
- Develop and refine audience segments to ensure precise targeting and maximized reach.
- Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI.
- Assist the team with executing and evolving programmatic product strategy and direction.
- Utilize various DSPs (e.g., Google DV360, The Trade Desk) and ad exchanges to run campaigns effectively.
- Continually acquire knowledge by maintaining relationships with key programmatic vendors.
- Set up, monitor and optimize inventory on various supply platforms, ie. SSP and curation platforms.
- Ensure all relevant agency stakeholders are up to date in required platform certifications & keeping track of progress. Monitor campaign performance metrics, analyze data, and generate actionable insights for continuous improvement.
Skills and Experience
- Bachelor s degree or higher in a STEM field (Science, Technology, Engineering, or Mathematics).
- Has a good working ethic, as well as professional integrity, possesses good communication skills, and is passionate towards the digital/programmatic industry.
- Excellent knowledge and skills of Microsoft suits: Excel, PowerPoint etc.
- Understanding of ad tracking, web analytics, ad serving, DMP is a strong plus.
Desired Candidate Profile
Bachelor s degree or higher in a STEM field (Science, Technology, Engineering, or Mathematics).
Has a good working ethic, as well as professional integrity, possesses good communication skills, and is passionate towards the digital/programmatic industry.
Excellent knowledge and skills of Microsoft suits: Excel, PowerPoint etc.
Understanding of ad tracking, web analytics, ad serving, DMP is a strong plus.
Company Industry
- Advertising
- PR
- Event Management
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Programmatic Executive
Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com
WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com./p>
WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com/p>