Programmatic Media Manager Think Markets

The Role:
We are looking for a highly skilled and data-driven Programmatic Media Manager to join our global marketing team. This is a full-time, in-office position available in our Dubai, Sofia, or UK offices.

In this hands-on role, you will be responsible for the planning, execution, and optimization of programmatic campaigns across various channels. The ideal candidate will have deep expertise in real-time bidding and a proven track record of driving performance through strategic campaign management and data analysis.

This position focuses on the execution, optimization, and ownership of programmatic channels across multiple markets and is instrumental in shaping paid media strategy through data and platform insights. You ll work alongside media planners, content creators, CRM, data, and design teams to deliver high-performing campaigns across display, video, mobile, and native channels.

This is a strategic execution role, you will own the programmatic performance function and influence key marketing decisions through platform mastery, optimization tactics, and performance insights.

Key Responsibilities

• Take full ownership of programmatic campaign strategy, activation, optimization, and performance reporting across global markets
• Manage media buying via platforms such as DV360, The Trade Desk, or equivalent DSPs, with a focus on CPL, CPA, and ROAS targets
• Oversee audience segmentation, first- and third-party data usage, frequency capping, bidding strategies, and creative placements
• Collaborate with cross-functional teams (CRM, Creative Studio, Web, Data) to align programmatic activity with broader campaign goals
• Monitor and optimize live campaigns daily, using data dashboards (e.g., Google Data Studio, Tableau) to report on delivery and effectiveness
• Drive media A/B testing and creative variant testing to continually improve channel performance
• Coordinate campaign tagging, tracking, and attribution using CM360, GA4, and SA360
• Provide input into global media strategy, budget allocation, and new channel testing
• Stay current on digital advertising trends, platform updates, and market innovations
• Serve as an internal subject matter expert on RTB, brand safety, viewability, and ad fraud mitigation strategies
• Deliver post-campaign analysis and actionable recommendations to optimize performance and scalability

Requirements

• Bachelor s or Master s degree in Marketing, Business Analytics, Digital Media, or related field
• 5+ years of experience in digital marketing with a strong focus on programmatic media buying
• Advanced proficiency in DSPs such as DV360, The Trade Desk, Xandr, or equivalent
• Expertise with ad tech and tracking systems, including CM360, GA4, SA360
• Strong understanding of digital performance KPIs (CPL, CPA, CTR, CPM, ROAS)
• Experience in media planning/buying within financial services, fintech, or regulated industries (preferred)
• Strong Excel and reporting skills; knowledge of Tableau or Google Data Studio is a plus
• Familiarity with brand safety tools, ad verification, and audience targeting best practices
• Excellent problem-solving, time management, and organizational skills
• Fluency in English required; additional languages are a plus