Programmatic Specialist

Scale Army

Role Overview

The Programmatic Specialist will manage and execute programmatic advertising campaigns across channels such as CTV, native, and display. This role requires strong expertise in campaign setup, tracking implementation, and client communication, with a primary focus on execution and performance optimization.

Key Responsibilities Programmatic Campaign Management

• Set up, manage, and optimize programmatic campaigns across CTV, native, and display channels

• Monitor performance and implement data-driven optimizations to improve results

• Ensure campaigns are properly structured, targeted, and aligned with client objectives

Tracking & Implementation

• Implement and manage conversion tracking and campaign tracking setups

• Troubleshoot and resolve technical tracking issues, including complex scenarios

• Ensure accurate data collection and reporting across all campaigns

Client Onboarding & Communication

• Lead client onboarding, ensuring smooth setup and alignment on campaign goals

• Serve as a client-facing point of contact for communication, reporting, and performance updates

• Present insights and recommendations in a clear, actionable manner

Strategy Support & Execution

• Support the development of programmatic strategies based on client goals

• Translate strategy into execution, ensuring campaigns are launched effectively and optimized over time

Reporting & Performance Analysis

• Track and report on key performance metrics across campaigns

• Provide regular updates and insights, highlighting trends and opportunities for improvement