Public Relation

Gulf University

Under general supervision, manages the public relations activities of public events. Maintains positive relations with the public, the press, and electronic media. Develops and oversees the delivery of all publications, press and media communications, calendars, special promotions, and general information on related activities and events.
Duties:
• Develops and maintains a comprehensive list of press, media, and community communication mediums; writes, produces, and distributes press kits, feature stories, calendar listings, and other items for all sponsored events.
• Conducts media relations efforts; establishes and maintains contacts with key media personnel; develops and implements press conferences, photo sessions, and press/media events.
• Assists in the development of and manages production and delivery of publications, including season brochures, flyers, posters, direct mail promotions, calendars, and other marketing support materials; writes, designs, and produces materials as required.
• Assists in the development and implementation of a variety of special events and promotional activities.
• Develops and manages a promotional display and signage program.
• Assists with sales and market analysis of public relations programs.
• Performs miscellaneous job-related duties as assigned.
Qualifications:
Bachelor s degree; at least 2 years of experience that is directly related to the duties and responsibilities specified.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
• Knowledge of public relations, communication principles, media, direct mail, and marketing techniques.
• Knowledge of publishing procedures and requirements, including desktop publishing.
• Ability to plan, organizes, and coordinates media activities and promotional events.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Ability to create, composes, and edits written materials.