Public Relation Specialist

Riyadh Hospital

Duties & Responsibilities:

• Develop press kit materials for media outlets, including press releases, images, pitch letters, case studies, feature articles, and trend stories
• Help maintain the identity and reputation of the employer or client
• Evaluate public opinion of clients through surveys, polls, and social media listening
• Cultivate and maintain relationships with regional and national media outlets
• Arrange for press conferences, interviews, and other media and event appearances for the employer or client
• Write speeches for the client or employer's representatives
• Respond to requests for information from media outlets
• Evaluate advertising and promotional programs to ensure they align with PR goals
• Track, evaluate, and share results of PR efforts
• Coordinate scheduling and logistics as necessary

Qualification & Experience Requirements

• Bachelor s degree in public relations, marketing, journalism, communications, business, or advertising.
• Experience in healthcare settings shall be an asset.

Skills and Competencies:

• Verbal communication: Your job requires you to be able to convey information effectively to the public, media, and other members of your organization.
• Listening: You will also have to listen carefully so that you can understand what others are telling you and respond appropriately.
• Writing: Since writing press releases and speeches is a regular part of most PR specialists' jobs, excellent writing skills are essential.
• Interpersonal: Your dealings with the media and the public requires the ability to get along well with others. You must be persuasive and able to negotiate. In addition, as a PR specialist, you will have to coordinate your actions with the actions of others, including your colleagues.

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