About Pure Harvest Smart Farms

Pure Harvest Smart Farms is a pioneering, technology-enabled agribusiness headquartered in the United Arab Emirates, focused on sustainable year-round production of premium-quality fresh fruits & vegetables. We are committed to delivering on our mission of farming extraordinarily flavourful, affordable, and locally grown fresh produce, by innovating across the full value chain of controlled-environment agriculture (CEA), including technology design, procurement, construction, and farm operations, and then marketing & selling products through our global consumer brand. Our world-leading yields are the result of our inventive approach to farming. We originated the Middle East's first semi-automated, high-tech hybrid growing system, and then applied horticultural best practices, to tackle some of the region's principal challenges, including food security, water conservation, economic diversification, and sustainability demands.