Regional Brand Manager

Client of Talent Bridge HR Consultancy Dubai

Brand Manager | Regional Brand Manager | Marketing & Brand Strategy Manager | Jobs in Dubai

About the Role

Our client is seeking a Brand Manager to lead and execute regional brand strategy across the Middle East and North Africa region. The role will be responsible for developing and implementing localised B2B and B2C brand initiatives, strengthening market visibility, and enhancing brand awareness across digital and offline channels. This position requires strong cross-cultural coordination, data-driven decision-making, and hands-on execution within the technology sector.

Key Responsibilities

• Develop and implement regional B2B and B2C brand strategies aligned with global positioning.
• Plan and execute exhibitions, industry summits, partner events, and brand activations across the MENA region.
• Lead content strategy, including press releases, advertising copy, and regional social media operations.
• Manage relationships with regional media, industry publications, and digital platforms to strengthen brand exposure.
• Optimise brand performance using traffic analysis, exposure metrics, and reputation tracking tools.
• Coordinate cross-functionally with headquarters, regional teams, media partners, and KOLs to ensure strategic consistency.
• Strengthen LinkedIn, Facebook, and official website visibility within the Middle Eastern market.
• Balance short-term market penetration initiatives with long-term brand positioning objectives.