Regional Brand Manager Mandarin Oriental Hotel Group

As Regional Brand Manager, MET, you will be responsible for the following duties:

• Support the Regional Brand Director with the execution of go-to-market strategies across new openings, rebrands, and special projects.
• Assist in the rollout and localisation of global and regional campaigns across key owned and paid channels, including social media, performance marketing, email, and partnerships.
• Lead the execution of regional brand events and experiential activations, collaborating closely with agency partners, F&B, Spa, and property marketing teams.
• Coordinate and support the production of content and creative assets including photography, video, and collateral, ensuring high-quality brand storytelling aligned with our brand identity.
• Collaborate with the Group's global creative and digital teams to bring branded initiatives such as global campaigns, key visual development, and seasonal offers to life in the region.
• Work closely with regional hotels to support media partnerships, KOL/influencer engagement, and public relations opportunities that build brand awareness and drive conversion.
• Liaise with agency and internal stakeholders to measure performance of regional campaigns and activations; track ROI, report KPIs, and recommend optimisations.
• Keep a pulse on emerging trends, customer behaviour, competitor activity, and cultural movements in the region to inform relevant and timely brand strategies.
• Ensure all activations and creative executions are aligned with MOHG s global brand guidelines and strategic objectives.
• Manage timelines, budgets, and stakeholder communication across projects to ensure seamless delivery.
• Ensure annual brand audits are completed across the portfolio.
• Support day-to-day communication and alignment with hotel-based Directors of Marketing and PR Managers.