Regional eCommerce Manager

Coty

As our Regional eCommerce Manager MEA, you are responsible for growth, strategy, and performance.

You will lead Coty s eCommerce agenda across the Middle East and Africa by building data-driven Joint Business Plans and scaling our online footprint across key platforms. You ll manage retailer partnerships, lead commercial negotiations, optimize assortment and promotional strategies, and unlock new business opportunities in a dynamic and competitive market.

Your main focus:

Grow key online partnerships

Build and maintain strong relationships with leading e-retailers and platforms in MEA

Organize and lead top-to-top (T2T) meetings, aligning on strategic and tactical plans

Negotiate win-win Joint Business Plans that drive growth for Coty and its partners

Champion Coty s presence across eCommerce channels, ensuring premium brand visibility

Lead data-driven commercial planning

Utilize traffic and sales data to reverse-engineer performance and optimize strategy

Analyze promotional effectiveness and create impactful campaign plans

Monitor campaign performance and adjust in real-time to maximize ROI

Drive efficiency through effective trade term enforcement and budget allocation

Expand Coty s eCommerce footprint

Identify and onboard new eCommerce platforms in MEA

Conduct regular market scans to evaluate emerging trends and competitor strategies

Explore underdeveloped markets or segments for scalable opportunities

Develop tailored market-entry strategies for new platform growth

Optimize digital execution and performance

Own the Platform Master Plan and campaign calendar

Forecast and track key performance indicators including revenue, traffic, and event ROI

Ensure consistent, flawless execution of campaigns and brand activations

Partner with internal teams to align on stock availability, creative assets, and go-to-market timelines

Enable cross-functional collaboration

Work closely with Marketing, Trade, Demand Planning, Finance, and Customer Service teams

Coordinate execution across multiple stakeholders, ensuring alignment and timeliness

Share insights and best practices across the region to raise Coty s eCommerce maturity

Represent MEA in global or regional forums, sharing market-specific learnings

Working for Coty means creating beauty that lasts, in a culture driven by fearless kindness, innovation, and inclusion. We empower bold thinking and celebrate every shade of individuality.

The team consists of a MEA eCommerce team including eCommerce Key Account Managers, and you will work closely with departments such as Marketing, Commercial, Finance, Supply Chain, and Digital teams. All your colleagues are passionate, agile, and driven by results, fostering a collaborative and dynamic environment. Working in the team, you feel empowered to lead and explore new ways of working. This is a role for someone who wants to make a real impact our region is full of opportunity, and our team is full of energy. We celebrate every win (small or big) with our team rituals from monthly market spotlights to our infamous themed virtual coffees and cross-market challenges!