Regional Marketing Communications Associate

Lucy Electric

1. Regional Planning and execution

Collating information for the annual regional Marcomms planning process with analytics and required inputs.

Collate and process expense records and budget data for activities through to the payment of suppliers which will contribute to the regional cost control using the relevant corporate systems

Process expenses related to events, campaigns, and other marketing activities in a timely manner to assist the tracking of the regional budget

Collate research information and to understand industry trends, customer needs and competitive positioning from branding and marketing perspective.

2. Event Management

Support planning and delivering events according to schedule to run within budget, meet all deadlines, work closely with, and coordinate activities of all other parties involved in the design development, sales, marketing, and delivery of the events.

Arrange venues, equipment, catering, accommodations, and travel for participants arriving from various locations to ensure the smooth running of medium-scale events. Work closely with Central Marketing organization to ensure established event standard is met.

Collate content and draft pre and post event communication to maximize engagement and follow up opportunities.

Record event performance KPIs and ROI metrics in the relevant systems

Contribute to adopting latest best practices for events in the region.

3. Customer Engagement

Design and execute customer communication plan including offer updates, upcoming events and Regional LE announcements, through various channels, including email, content marketing and paid advertising.

Maintain regional customer communication calendar aligned to the Marketing Plan

Establish and maintain target audience lists

Track and report on customer engagement metrics, sharing and implementing best practices

Deliver regional demand generation and customer engagement programs for targeted audiences.

Where required lease with PR and digital agencies to increase LE reach and visibility

4. Product launches and sales support

Coordinate with Central Product Management and Marcomms teams on regional launch timings.

Regionalise and distribute product and sales collateral, case studies, white papers and other content to support the product launch and sales process and where required facilitate translations.

Track local initiatives by logging these activities using the global CRM system

5. Regional Internal Communications

Responsible for internal communication to keep regional organization informed and aligned with company goals.

Organise internal events such as town halls, training sessions and team building activities to foster collaboration and engagement.

Draft content for newsletters internal memos and other communication materials to ensure consistency and transparency across region working closely with Central Marcomms and the Regional team

Arrange internal events such as town halls, training sessions and team building activities

6. Relationship Management and Collaboration:

Collaborate with the sales team to align marketing activities with sales objectives and support lead generation and conversion efforts.

Liaise with Central Marcomms and other regional marketing teams to share best practices, leverage global marketing assets, and contribute to global marketing initiatives.