Responsable Marketing & Communication

AUTO24.africa

Your responsibilities:

Reporting to the marketing and sales department, the main mission of the position holder will be to implement and lead the company's marketing and pricing policy in line with the company's overall strategy, through these various missions:

• Participate in the marketing strategy adapted to the commercial positioning of the company or scope (geographic sector, brand or group of brands);
• Participate in action plans and communication plans;
• To offer communication materials, particularly digital ones;
• Implement and monitor operational marketing actions: media plan, sales support tools, web communication;
• Create new tools and materials: flyers, catalogues;
• Manage and run digital marketing tools (company website, social media);
• Conduct a statistical analysis (traffic on websites and digital communication tools, commercial performance within the defined scope;
• Prepare a call for tenders in compliance with applicable regulations;
• Analyze the offers of a service provider (communication agencies, press relations agency, web agencies and developers, trade marketing agencies, marketing research institutes, etc.) based on different indicators;
• Analyze the outputs of service providers and propose adjustments based on the company's needs;
• Select the communication tools and media adapted to the company's needs;
• Organize events that support the company's communication strategy;
• To write and update the content of the company's communication materials;
• Analyze the visibility of the company's products and brands;
• To be constantly on the lookout for new trends and current events