Responsable Marketing Digital & Communication
TICO Acad mie de Mode
Employer Active
Posted 6 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Responsable Marketing Digital & Communication
develop and manage the digital marketing and communication strategy in line with the school's objectives.
- Develop and monitor digital acquisition campaigns (social networks, Google Ads, emailing, etc.).
- Manage and run the school's official social networks (Instagram, TikTok, Facebook, LinkedIn, YouTube).
- Create high added value visual and editorial content (videos, reels, testimonials, thematic campaigns).
- Ensure consistency of the brand image across all media (website, print, digital).
- Monitor marketing performance (traffic, leads, registration rates) and report to Management.
- Work closely with the Pedagogical Director and the Technical-Pedagogical Manager to ensure alignment between communication and pedagogy.
- Organize and promote key school events: open days, parades, competitions, registration campaigns.
Desired Candidate Profile
- Diploma in digital marketing, communication or equivalent.
- Minimum 3 years of experience in a similar position, ideally in a school, agency or educational structure.
- Excellent mastery of tools: Meta Business Suite, Google Ads, WordPress, Excel.
- Strong analytical, organizational and project management skills.
- Creative, results-oriented mind with a good visual culture and an understanding of the fashion world.
- Good writing skills (French required, English preferred).
- Sense of leadership and responsibility.
- Strategic vision and capacity to innovate.
- Team spirit and sense of collaboration.
- Ability to work on objectives and be accountable.
- Taste pronounced for fashion, education and creation.
Company Industry
- Consulting
- Management Consulting
- Advisory Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Responsable Marketing Digital & Communication
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TICO Acad mie de Mode