Responsable Marketing et Communication

Huntead

Implementation of a strategic watch:

• Analyze the positioning of services on the Web and on digital markets.
• To understand and evaluate current trends and dynamics, new user needs, including links with social networks, in order to develop innovation.
• Analyze the coherence of your company's digital strategy.

Design of a marketing strategy:

• Design concepts related to digital offers or interactive services.
• Design a web marketing system that meets the company's objectives.
  
• Define the priorities in terms of business and brand development and validate communication campaigns related to digital activity.
  
• To define and implement the Community strategy on the main social networks.
  

Monitoring of marketing operations:

• Track marketing budgets.
  
• Monitor the impact of marketing actions (by measuring the effectiveness of campaigns).
  
• Design corrective actions with product managers.
  
• Reporting (quantitative and qualitative).
  

Team management and leadership:

• Explain and defend projects internally.
  
• Plan and coordinate the various projects.
  
• Coordinate your team to ensure the smooth running of projects.
  
• Raise awareness of your team and detect customer needs.
  
• Ensure reporting to the departments concerned.
  

Communication:

• Develop and implement internal and external communication plans.
  
• Create and supervise the production of content (articles, newsletters, press releases, videos, visuals).
  
• Maintain consistency in the tone, image and message of the brand across all media.
  
• Organize and coordinate events (conferences, trade shows, product launches) to increase brand visibility.
  
• □ To develop and maintain press relations and media partnerships.

• Holder of a higher education in Digital Marketing.
• You have a solid knowledge of Digital Marketing.
• Perfect French language (an additional language is a plus)
• You have a great sense of adaptation.
• You are dynamic, organized and objective.
• You know how to lead projects and lead working groups with enthusiasm.