Retail Assets Director

Parsons Corporation

What You'll Be Doing:

• Supporting the overall retail planning strategy.

• Define and optimize tenant mix, zoning, and retail categories (luxury, F&B, entertainment, convenience, etc.).

• Collaborate with design, development, and project management teams to ensure retail layouts align with commercial strategy.

• Conduct market research and benchmarking to identify best practices, trends, and competitive positioning.

• Integrate customer experience and footfall dynamics into retail planning.

• Review design development drawings to ensure alignment with leasing and operational requirements.

• Develop and execute the retail leasing strategy to secure high-quality tenants.

• Support negotiations with anchor tenants, international brands, and local operators.

• Develop relationships with retailers, franchise operators, and leasing agents.

• Structure lease terms and commercial agreements that align with financial targets.

• Drive pre-leasing activity to achieve milestones for project launches.

• Implement entertainment and leisure strategies within retail destinations.

• Curate a balanced mix of cinemas, family entertainment centers (FECs), leisure attractions, and seasonal activations.

• Engage with entertainment operators, global brands, and local partners to deliver innovative experiences.

• Collaborate with architects, consultants, and development partners to ensure commercial viability.

• Provide input to the Director on leasing performance, tenant mix strategies, and market positioning.

What Required Skills You'll Bring:

• Bachelor s degree in Real Estate, Business, Architecture, Urban Planning, or related field (Master s preferred).

• Minimum 10 years of experience in retail master planning and leasing within real estate developments, retail destinations, or shopping malls.

• Proven track record of securing and managing anchor tenants, luxury brands, and F&B operators.

• Understanding financial acumen with understanding of real estate investment and feasibility.

• Good negotiation, stakeholder management, and communication skills.

• Familiarity with international and regional retail market trends (particularly GCC experience is an advantage).

• Strong proficiency in developing presentations and advanced Excel skills are essential.

• Familiarity with CAD files is an added advantage.

What Desired Skills You'll Bring:

• Strategic retail planning and tenant mix design.

• Retail leasing strategy, negotiations, and execution.

• Retail Commercial knowledge.

• Relationship-building with retailers, developers, and investors.

• Cross-functional collaboration.