Retail Sales Manager

ICONIC FMCG

Develop and implement monthly and annual sales strategies for the retail sector (groceries, supermarkets, and mini markets).

• Conduct comprehensive market analysis to identify growth opportunities, expand distribution, and increase brand market share.
• Provide full supervision of the retail sales team and monitor daily performance across all points of sale.
• Set clear, measurable targets for each sales representative and conduct regular performance reviews to ensure achievement.
• Train and enhance field team capabilities in negotiation, presentation, and merchandising standards.
• Ensure product availability and optimal visibility across all targeted retail outlets within assigned territories.
• Oversee daily distribution plans and work on increasing the number of customers and new points of sale.
• Execute sales activation programs and in-store promotions in coordination with the marketing department.
• Gather and analyze market feedback related to products and competitors and prepare accurate monthly reports.
• Build and maintain strong, long-term relationships with store owners and branch managers to strengthen brand loyalty.
• Respond promptly to customer complaints or issues to ensure satisfaction and sustainable cooperation.
• Prepare weekly and monthly performance reports covering sales, market updates, competitor activities, and distribution.
• Analyze Key Performance Indicators (KPIs) and provide strategic recommendations to improve overall results.
• Coordinate with the finance team to define pricing structures and discounts aligned with targeted profit margins.
• Ensure full compliance with approved pricing policies across the market.