Retention Marketing Consultant
Gameball
Posted on 7 Oct
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Experience
5 - 7 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
We re looking for a strategic, data-driven consultant with expertise in customer experience, loyalty design, and retention marketing. You will work with clients across industries; including luxury retail, grocery, fintech, and professional services; to design and optimize loyalty programs and retention campaigns. Engagements include program structure (tiers, point economics, reward modeling), acquisition and engagement strategies, and initiatives that deliver sustainable ROI.
- Design and implement loyalty programs and campaigns that increase retention, engagement, and lifetime value.
- Analyze customer data to identify trends, gaps, and opportunities, translating insights into actionable strategies.
- Collaborate with clients marketing teams to launch targeted, multi-channel campaigns that boost engagement.
- Partner with product teams to advocate for features and enhancements that strengthen customer loyalty.
- Lead regular business reviews with clients, presenting performance insights and strategic recommendations.
- Track and optimize KPIs such as redemption rates, churn, CLTV, and campaign performance.
- Apply test-and-learn approaches to continuously improve program effectiveness.
Desired Candidate Profile
- 5+ years in loyalty, CRM, retention marketing, or customer experience roles.
- Strong client-facing experience and consulting presence.
- Excellent proficiency in data analysis tools (Excel/Google Sheets - pivot tables, percentile analysis, data visualization)
- Deep understanding of customer lifecycle stages, segmentation, and retention levers.
- Experience collaborating across product, marketing, and commercial teams.
- Excellent communication skills with the ability to connect strategic vision to tactical execution.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Retention Marketing Consultant
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