Revenue Growth Manager - CFI PepsiCo

The purpose of this role is to develop RM capability & discipline in Egypt OU businesses. It is a highly cross-functional role and requires a leader with high critical thinking, complex problem solving skills and ability to influence Pricing & Pack Price decisions, while optimizing Mix and Trade Spend management. The role requires the individual to be confident while managing the cross organizations & different key stakeholders expectations (Sales Sr. Director, Mktg Sr. Director, CFO, Sales & marketing leads, etc) with a long term vision, taking the function capability to the next level. The individual needs to further drive the RGM mindset and ways of working amongst the functional leaders.

Responsibilities

• Partner with commercial lead team to develop a robust business Revenue strategy to accelerate NRR growth.
• Develop detailed AOP Pricing plan to be executed outlining key RM initiatives, timing, and financial impacts
• Drive the creation of market portfolio pricing strategy, development of annual pricing plans/recommended actions and overall management of the local market pricing practice.
• Develop robust Pack Price architecture based on insights and data analysis. This includes taking a lead role in cross-functional shopper conjoint study (P3+) with Insights & Marketing and test different PPA scenarios to determine optimal revenue, profit and share. Ensure full accomplishment of Pack Price strategy across all channels while aligning Commercial/Category Team on optimal use of different pricing levers.
• Analyze External and Internal Pricing Landscape on a periodic basis including: Monitoring Retail Pricing Landscape and Pricing status across BU on period basis (e.g., Price Points, Price Tiers, Curves) Conducting detailed pricing analysis across channels/pack types for opportunities Tracking competitors and multi-category pricing and pack architecture moves
• Assess pricing execution through regular tracking in the field e.g. share swing, rate/mix tracker, quarterly update on Channel & Regional rate/mix performance by brand & pack
• Align mix strategy with commercial leads and develop roadmap and tracking to maximize NR, GP & NOPBT, and assess delivery vs plan. Identify opportunities for introducing new packs and oversee execution to achieve targeted results
• Drive the commercial agenda through developing a full-fledged deep dive and mix analysis to support the business through tough times. Analyze opportunities for premiumization and differentiation by brand, flavor, channel, occasion etc.
• Partner with commercial team and RSMs to assess current trade promotion management opportunities and determine immediate quick wins/ longer term delivery to improve trade investment efficiency.
• Align key priorities, ways of working, training programs and support needed from International RGM team. This includes sharing RGM frameworks, case studies and best practices with other markets, as well as learning and re-applying from other BIC markets.
• Partner with International RGM Capability team to contribute actively in enhancing BU RGM capabilities and application through training the broader team, driving the RGM growth culture & understanding.