Sales Coordinator

Scale Army

The Sales Coordinator will own everything that happens between the first sales meeting and a closed deal. This role focuses on managing leads, handling follow-ups, coordinating next steps, and completing the admin and research required to keep deals moving. The Sales Coordinator is not responsible for closing deals but plays a critical role in supporting the multi-touch sales journey and ensuring consistent forward progress.

Key Responsibilities

• Own post-meeting follow-ups including recap emails, next steps, and reminders.

• Manage touchpoints between meetings and closing to prevent leads from going cold.

• Track and manage leads through the sales pipeline with clear status and next steps.

• Respond to inbound interest and coordinate prioritization with the sales lead or founder.

Sales Preparation & Research

• Research prospects and companies to provide context, talking points, and insights.

• Build prospect lists, conduct targeted research, and source accurate contact details.

• Prepare and adapt sales decks and materials using existing templates.

• Use AI tools to draft and refine outreach, follow-ups, and light research.

• Identify patterns and insights from conversations to refine messaging and targeting.

Sales Process Coordination

• Schedule sales calls, demos, and follow-ups, ensuring accuracy and confirmations.

• Reduce no-shows through reminders and clear pre-meeting communication.

• Coordinate internal and external stakeholders to move deals forward.

CRM Management & Reporting

• Maintain accurate CRM records across all leads, contacts, and activities.

• Log calls, emails, meetings, and follow-ups for full pipeline visibility.

• Prepare simple reports or dashboards on deal progression, follow-up SLAs, and pipeline health.

Collaboration & Continuous Improvement

• Work closely with the founder or sales lead to understand priorities and strategic accounts.

• Flag stalled deals, risks, or bottlenecks and propose next steps.

• Contribute ideas to improve sales processes, templates, and follow-up sequences.