Sales Country Manager – Copper Division Tasa Gulf Industry LLC

Role Summary

The Sales Country Head – Copper Division is a senior commercial leadership role responsible for driving regional and international business growth for TGI’s copper and non-ferrous metals portfolio. The role focuses on expanding market share across the UAE, GCC, MENA, Europe, India, and China while managing strategic customer relationships within transformer, switchgear, cable, and power distribution industries.

The ideal candidate will bring strong expertise in copper manufacturing/trading, LME-based pricing, international trade operations, and industrial sales leadership, supported by an established network across global copper-consuming markets.

Key Responsibilities

1. Strategic Sales & Business Development

• Lead sales growth for Copper Rods, Busbars, Strips, Cathodes, Foils, and related non-ferrous products.

• Develop and execute regional and global expansion strategies across GCC, Europe, India, China, and MENA.

• Build strong relationships with major industrial consumers, OEMs, transformer manufacturers, and cable companies.

• Achieve revenue, profitability, and market share targets.

• Identify new markets, industrial sectors, and distribution opportunities through ongoing market intelligence.

2. Copper Market & Pricing Expertise

• Manage LME-linked pricing structures, premiums, and market fluctuations.

• Provide strategic insights on global copper price movements and procurement timing.

• Lead negotiations with major clients in:

  • Switchgear & Power Distribution

  • Transformer Manufacturing

  • Cable Manufacturing

• Maintain strong engagement with global industrial leaders such as:

  • Schneider Electric

  • ABB

  • Siemens

  • Eaton

  • LeGrand

  • Ducab

  • Major regional and international OEMs

3. International Trade & Logistics

• Oversee end-to-end import/export operations and documentation.

• Ensure compliance with international trade standards and quality certifications.

• Handle shipping terms including CIF, FOB, and DDP.

• Manage LC documentation, banking coordination, and trade finance processes.

4. Financial & Risk Management

• Enforce strict payment and non-credit policies.

• Protect company hedging positions through strong commercial negotiations.

• Coordinate sales planning with finance and production teams.

• Lead forecasting, budgeting, margin management, and revenue planning.

Product Portfolio

Finished Products

• Copper Rods

• Copper Busbars

• Copper Strips

Specialized Components

• Tin-Plated Busbars

• Copper Foils

• Insulated Copper Wire

Raw Materials

• Copper Cathode (LME Grade A)

• Millbury Copper

• Non-Ferrous Metal Products

Ideal Candidate Profile

Experience

• 10–25+ years of professional experience.

• Minimum 7–10 years within GCC/UAE copper or non-ferrous metal markets.

• Proven background in copper manufacturing, trading, or industrial supply sectors.

Education

• Bachelor’s Degree in Sales, Marketing, Business, or related field.

• MBA preferred.

Technical Expertise

• Strong understanding of:

  • LME pricing mechanisms

  • Copper market dynamics

  • Trade finance & Letters of Credit

  • International logistics & exports

• ERP/CRM proficiency (SAP preferred).

Network & Industry Presence

• Established network across GCC, India, China, Europe, and MENA.

• Strong relationships with transformer, switchgear, cable, and power distribution industries.

Key Skills

• Strategic leadership and business expansion

• High-value industrial negotiations

• International trade and commercial operations

• Revenue growth and market penetration

• Analytical and forecasting capabilities

• Stakeholder and client relationship management

• Long-term business planning and growth strategy

Reporting Structure

Reports directly to:

• General Manager

• Managing Director