Sales Development Representative

Scale Army

Role Overview

The Sales Development Representative (SDR) will serve as the first point of human contact for leads who have already expressed interest. The role centers on building trust, providing clarity, and guiding prospects toward the next step in their speaking journey. The SDR will qualify inbound leads, understand their goals, and either route them to valuable resources or book them with an Enrollment Advisor. This is a consultative, relationship-focused role with no cold calling or aggressive tactics.

Key Responsibilities

Lead Qualification

• Hold short qualification calls with leads already scheduled on your calendar.
• Ask thoughtful questions to understand each prospect s goals, experience, and timeline.
• Identify high-intent prospects and book them directly with an Enrollment Advisor.
• Redirect non-fit leads toward free resources, future events, or next steps.

Lead Follow-Up & Nurture

• Follow up with leads from events (webinars, workshops, bootcamps) to gauge interest and determine fit.
• Nurture and pre-engage leads with personalized emails, texts, videos, or DMs.
• Re-engage older leads from the list using approved outreach (no cold leads, no scraping).

Communication & Documentation

• Maintain accurate notes, tags, and statuses inside HubSpot.

Performance Targets

• Hit weekly and monthly targets for show rates, qualified calls, and booked calls.

Qualifications

Experience

• 1 2 years in sales, customer service, admissions, or advising (preferred).
• Familiarity with CRMs; experience with HubSpot is a plus.
• Experience or interest in the speaking, coaching, entrepreneurship, or personal development space.
• Comfort with texting, email follow-ups, and short video communication.
• Sales experience is helpful but not required; training is provided.

Skills

• Excellent command of English with clear written and verbal communication.
• Strong ability to connect naturally with people.
• Confidence on the phone and in recorded video messages.
• Ability to ask insightful questions and listen actively.
• Organized, dependable, and skilled at time management.
• Strong judgment in guiding prospects toward the right next step.
• Growth-oriented mindset and openness to coaching.
• Comfortable working toward goals and performance targets.

What Success Looks Like

• High show rates for the calls scheduled with Enrollment Advisors.
• Clear, accurate, and helpful qualification notes that support Closers.
• Confident, supportive communication that helps leads feel understood and never pressured.
• A warm, thoughtful presence that reflects the organization s mission and brand.
• Consistent, high-quality pipeline contribution for the Enrollment Advisor team.