Sales Development Representative

Scale Army

The Sales Development Representative (SDR) will generate and qualify leads through outbound prospecting, including LinkedIn outreach and cold calling, while managing pipeline activity and booking qualified meetings. This role requires strong communication skills, organization, and the ability to consistently follow up and move prospects through the sales funnel.

Key Responsibilities

• Conduct outreach through LinkedIn and cold calling to generate new leads and build a qualified pipeline.
• Identify potential clients and communicate value propositions to generate interest.
• Use various tools and strategies to engage prospects and understand their needs.

Cold Calling & Qualification

• Initiate cold calls to engage prospects and assess interest.
• Conduct needs analysis to determine qualification and readiness for the next stage of the sales process.

Meeting Booking & Handoff

• Schedule qualified meetings with potential clients and ensure smooth handoff to the sales team.
• Maintain accuracy in scheduling and follow-ups to maximize meeting attendance.

Pipeline Management & Follow-Ups

• Maintain an organized pipeline, ensuring all leads are tracked and updated consistently.
• Conduct timely follow-ups to move prospects through the sales funnel.
• Use CRM tools to track outreach activity, lead status, and performance metrics.

Collaboration with Sales Team

• Work closely with the sales team to ensure smooth transitions of qualified leads.
• Provide feedback on outreach strategies to improve conversion rates and pipeline quality.