Sales Director

Lucy Electric

Job Purpose

To lead the sales function, drive strategic growth, expand the customer base and ensure the achievement of revenue and margin goals in alignment with the company s 5 -year Medium Term Plan (MTP).

The role requires frequent travel to engage with customers, support the sales team and oversee business development and strategic partnerships across assigned markets.

Job Context

The role will be based in Saudi Riyadh. Visits to all the regions/clients/Consultants.

To undertake any other duties and responsibilities as required / instructed to maintain and / or improve or accelerate the process, efficiency and outcomes.

Key Accountabilities

These will include:

Strategic

Lead the development and implementation of sales strategy for the Company s key markets, anticipating complex issues, challenges, and opportunities and ensuring integration with wider corporate strategy.

Contribute to the development of a comprehensive business plan aligned with the company s 5-year Medium Term Plan (MTP)

Meets medium-term business needs.

Leads major strategic bids with key accounts.

Local Content, Regulatory Requirements , Compliance and Risk

Ensure full compliance with all company policies, legal requirements, regulations, contractual obligations, and ethical standards within the sales team and department.

Drive initiatives to maximize local content integration within sales strategies and offerings, contributing to the company's commitment to increase company local content.

Customers and Account Management

Develop and implement an account management plan for strategic, complex, global existing accounts to build key relationships at local, national, and corporate levels.

Monitor market trends and competitor activities to identify opportunities and risks.

Coordinate the engagement and alignment of the sales organization with customers to ensure effective two-way flow of information and resolution of issues.

Manage strategic client and customer relationships to ensure ongoing customer satisfaction and drive the Net Promoter Score to contribute to repeat business.

Support the sales team in opening new business opportunities in key (and new) markets and segments e.g. military, EV.

Foster strong customer relationships within the team and deliver customer-centric solutions aligned with input and support from other functions in LSA.

Contribute to pricing strategies and participate in key contract negotiations

Formally assess customer feedback and performance with data to convey an objective review of the level of service the team is providing; initiate continuous improvement ations when standards are not; align business process with customer needs, including relationship building and market entry planning

People and Performance

Embed the sales function's strategy and its relationship to the organization's mission, vision, and values within the team and drive the required implementation actions needed

Motivate people to commit to the mission, vision, and values and do extraordinary things to achieve the organization's business goals.

Identify the organisation s sales capabilities needed to meet the current and emerging business needs of the company and develop corrective workforce approaches where required

Manage and report on the performance of the function/business area; set appropriate performance objectives for direct reports and hold individuals accountable for achieving them; take appropriate corrective action where necessary to ensure the achievement of annual business objectives.

Develop and mentor sales team members to enhance their skills and prepare them for future roles, with a focus on identifying internal talent and preparing future sales leaders.

Foster a collaborative and high-performance culture within the department

Internal Stakeholder alignment

Collaborate cross functionally with marketing, engineering and productions teams to support company s target

Personal

Set a standard for professionalism through exemplary conduct and teamwork at all times to develop the same in others.

Exhibit leadership and management behaviours which mirrors the organizational vision and values.

Job-Specific Skills:

Fluent in Arabic and English

Excellent Stakeholder and communication management - both written and verbal

An analytical mindset making data-driven decisions

Strong Leadership and Team building

Customer centric approach

Adaptability and Growth Mindset

Saudi national (preferred)

Behavioural Competencies:

Strong Entrepreneurial Skills, Focus on Delivery, Team and Business Development, Structured Thinking

Values: Demonstrate and live by our values:

Caring

Excellence

Working Together

Be Trusted

Daring to Differentiate